My real-life introduction to AMOLED*, on a friend’s shiny new HTC Desire, would not make for reproduction here. Sadly. It was a doozy. The display is just so…bright, and clear and vibrant, and, well, gob-smackingly beautiful, it scores a 12/10 on the first-impressions scale.

Unfortunately, that’s not the whole story. The promises of absurd viewing-angles, and ultra-low power consumption, are not quite all they were made out to be. And, there’s another thorn in AMOLED’s foot(print). Super LCD’s (SLCD). In the never-ending game of leapfrog that is technology, the competition is never far behind, and the latest round of SLCD displays reach right into AMOLED’s lunchbox, and in some cases are cheeky enough to be adding mayo, before tucking into the sarmies.

htc-desire-amoled

And now, HTC, it’s hand forced by Samsung’s inability (or unwillingness, depending where you read) to keep up with the outrageous demand for AMOLED screens for HTC’s Desire, Droid Incredible and Nexus One models, has engaged the services of Sony, to supply an alternative, Super TFT LCD display, for these models. Quoting from the press release:

“HTC is experiencing high-demand for many of our phones, specifically our phones with 3.7 inch displays. The new SLCD display technology enables us to ramp up our production capabilities quickly to meet the high-demand. The SLCD displays provide consumers with a comparable visual experience to HTC’s current 3.7 inch displays with some additional benefits including battery performance.” ~ Peter Chou, CEO of HTC Corporation.

* Active-matrix organic light-emitting diode